Fiesta Parade Floats is the only float builder that retains a year-round marketing and public relations staff that have developed strong relationships with national and local broadcast media. Many outlets and reporters rely upon Fiesta to deliver inside and “behind the scenes” coverage of the Rose Parade each year. Fiesta consistently receives more media coverage every year than any other Rose Parade float builder.
The Pollack PR Marketing Group, with offices in Los Angeles and New York, has 30 years in the business of public relations and marketing. The senior staff is “hands-on” and works closely with Fiesta to achieve consistent and widespread coverage of each of the floats. Having worked the Rose Parade on the client side for more than ten years, the agency has a keen understanding of brand perception in the parade and is especially equipped to partner with Fiesta clients to achieve branding and marketing objectives. The agency specializes in communicating brand messages of Fiesta’s Rose Parade floats via local and national broadcast media before, leading up to, and during the Rose Parade.