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CNBC: What’s a $250,000 Rose Parade float really worth?

At the 126th annual Rose Parade on Friday in Pasadena, California, more than 40 flower-adorned floats rode the 5.5 mile route, in front of a crowd of thousands and a TV audience of millions across the globe.

That kind of exposure comes with a hefty price tag, but corporate sponsors say the chance to get their company’s message out to millions is worth the expense. (Read more->)