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Kiehl’s Rose Parade float is all about ‘Inspiring a Beautiful World’

It has been making skin care products from naturally derived ingredients for almost 165 years. It is dedicated to philanthrophy, sponsoring initiatives in the areas of HIV/AIDS awareness, the environment and child welfare. It has an adventurous spirit: The family that started the company built a collection of vintage airplanes, for instance. And since 2010, the company has sponsored the annual “Life Ride for amfAR,” a weeklong motorcycle ride through various cities led by Kiehl’s President Chris Salgardo to raise funds for the AIDS charity. (Read more->)