Days Until 2016 Decorating Week

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Days Until 2017 Rose Parade

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Highest Percentage of Rose Parade Awards Won • Largest Float-Building Facility in the Rose Parade • Only Year-Round Float Construction Staff in the Rose Parade • Only Full-Time Art Department in the Rose Parade

CNBC: What’s a $250,000 Rose Parade float really worth?

At the 126th annual Rose Parade on Friday in Pasadena, California, more than 40 flower-adorned floats rode the 5.5 mile route, in front of a crowd of thousands and a TV audience of millions across the globe. That kind of exposure comes with a hefty price tag, but... read more