Fiesta Parade Floats is the only float builder that retains a year-round marketing and public relations staff that maintains relationships with national and local broadcast media. Many outlets and reporters rely upon the Fiesta PR team to deliver inside and “behind the scenes” coverage of the Rose Parade each year. Fiesta consistently receives more annual media coverage than any other Rose Parade float builder.
The Pollack Group, with offices in Los Angeles and New York, has 36 years in the business of public relations and marketing. The senior staff is “hands-on” and works closely with Fiesta to achieve consistent and widespread coverage of each of the floats. Having worked the Rose Parade on the client side for more than 12 years, the agency has a keen understanding of brand perception in the parade and is especially equipped to partner with Fiesta clients to achieve branding and marketing objectives. The agency specializes in communicating the brand messages of Fiesta’s Rose Parade float clients via local and national broadcast media before, leading up to, and during the Rose Parade.