2024 Pasadena Tournament of Roses poster with colorful musical notes and Earth design

Rose Parade 2024

Celebrating a World of Music

The 2024 theme brings us together through music. In a world of different cultures, beliefs, hopes, and dreams, one language unites us all — music. The sound, texture, rhythm, form, harmony, and expression meld together to move, soothe, excite and delight the world,” explained Aghajanian. “From bossa nova to blues, classical to country, metal to mariachi and rock to rap, thousands of genres invite us to become one in celebrating a world of music. Whether near or far, young or old, we invite you to year-long festivities that culminate on New Year’s Day at the Rose Parade. Let the music begin!

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Float Decorators

City of Torrance

Vibrant artwork of birds in nature with flowers and a waterfall
Colorful floral parade float with birds and nature theme
2024 Rose Parade Princess winner badge in red with a star shape

Louisiana Office of Tourism

Colorful Mardi Gras float with masked figure and festive decorations in Louisiana.
Colorful Mardi Gras float with costumed figures and spectators
2024 Rose Parade red winner badge for showmanship

OneLegacy Donate Life

Colorful cultural float with traditional attire and harvest decorations
Float with flower-adorned sculptures in a parade passing by Norton Simon Museum
2024 Rose Parade winner badge with red background and white text

The UPS Store

Colorful cartoon alligator singing with parrot and flamingos against tropical backdrop.
Colorful parade float with alligator design
2024 Rose Parade red winner badge for Bob Hope Humor award

Kaiser Permanente

Illustration of diverse people enjoying music in vibrant floral setting with colorful background
Floral parade float with large tree and dancers in front of a museum
2024 Rose Parade President Award winner badge in red and white colors

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