Established in 1988…
Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The longest tenured builder in the Rose Parade, the 2018 Parade marks FPF’s 30th year building floats for the Rose Parade. Located just outside of Pasadena, in Irwindale, California, FPF boasts an impressive track record with the highest award win rate in the Rose Parade float building industry.
Fiesta Parade Floats has assembled a team of world-renowned design and floral technology experts with a proven track record of delivering award-winning floats for their clients. Recognized for their experience in designing and building stunning parade floats that effectively communicate a client’s brand message to millions of Rose Parade viewers, Fiesta offers complete on-site parade planning, from initial consulting and planning to the finished product.
With over 40 years of experience building floats, Fiesta Parade Floats president, Tim Estes, has personally overseen the construction of over 500 Rose Parade floats. Working hand-in-hand with vice president and floral director, Jim Hynd, project manager, Beverly Stansbury, art director, Claudia Dial, a team of world-renowned designers, and year-round support staff, Fiesta Parade Floats surpasses all other builders in floral technology, application, and animation.
Fiesta Parade Floats has designed and built Rose Parade floats for a broad range of corporate, association and destination brands, including Kaiser Permanente, ABC’s The Bachelor, Dole Packaged Foods, California Milk Advisory Board, City of Los Angeles, Occupational Therapy Association of California, Lucy Pet, Discover Financial, Cunard Line, Paramount Pictures, Rain Bird Corporation, Subway, ABC Television, Lowe’s, National Association of Realtors, State of New Mexico, Anchorage Convention & Visitors Bureau, Florists’ Transworld Delivery (FTD), Smart and Final, Starbucks Coffee, Dr. Pepper, Thai Airways, Target Stores, Arco, U.S. Postal Service, AT&T, Kiehl’s Since 1851, Northwestern Mutual, Wells Fargo, AIDS Healthcare Foundation, Natural Balance Pet Foods, S.C. Johnson, Las Vegas Centennial, Indonesia, Miracle-Gro, Mexico Centennial, Chinese – American Roundtable and Macy’s, to name a few.
Long acknowledged for its outstanding design and creative floral displays, the American Institute of Floral Designers (AIFD) recognized Fiesta Parade Floats in 2016 for its support of the floral industry with the prestigious Award of Merit Industry.
In addition to parade floats, FPF also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower / Garden Pavilion at the Los Angeles County Fair, Bellagio, Palazzo and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan.