Established in 1988…

Southern California-based Fiesta Parade Floats (FPF) is the premier builder of parade floats for the Tournament of Roses Parade. The longest tenured builder in the Rose Parade, the 2018 Parade marks FPF’s 30th year building floats for the Rose Parade. Located just outside of Pasadena, in Irwindale, California, FPF boasts an impressive track record with the highest award win rate in the Rose Parade float building industry.

Fiesta Parade Floats has assembled a team of world-renowned design and floral technology experts with a proven track record of delivering award-winning floats for their clients. Recognized for their experience in designing and building stunning parade floats that effectively communicate a client’s brand message to millions of Rose Parade viewers, Fiesta offers complete on-site parade planning, from initial consulting and planning to the finished product.

With over 40 years of experience building floats, Fiesta Parade Floats president, Tim Estes, has personally overseen the construction of over 500 Rose Parade floats.  Working hand-in-hand with vice president and floral director, Jim Hynd, project manager, Beverly Stansbury, art director, Claudia Dial, a team of world-renowned designers, and year-round support staff, Fiesta Parade Floats surpasses all other builders in floral technology, application, and animation.

Fiesta Parade Floats has designed and built Rose Parade floats for a broad range of corporate, association and destination brands, including Kaiser Permanente, ABC’s The Bachelor, Dole Packaged Foods, California Milk Advisory Board, City of Los Angeles, Occupational Therapy Association of California, Lucy Pet, Discover Financial, Cunard Line, Paramount Pictures, Rain Bird Corporation, Subway, ABC Television, Lowe’s, National Association of Realtors, State of New Mexico, Anchorage Convention & Visitors Bureau, Florists’ Transworld Delivery (FTD), Smart and Final, Starbucks Coffee, Dr. Pepper, Thai Airways, Target Stores, Arco, U.S. Postal Service, AT&T, Kiehl’s Since 1851, Northwestern Mutual, Wells Fargo, AIDS Healthcare Foundation, Natural Balance Pet Foods, S.C. Johnson, Las Vegas Centennial, Indonesia, Miracle-Gro, Mexico Centennial, Chinese – American Roundtable and Macy’sto name a few.

Long acknowledged for its outstanding design and creative floral displays, the American Institute of Floral Designers (AIFD) recognized Fiesta Parade Floats in 2016 for its support of the floral industry with the prestigious Award of Merit Industry.

In addition to parade floats, FPF also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower / Garden Pavilion at the Los Angeles County Fair, Bellagio, Palazzo and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan.

Tim Estes – President

A well-known name in the float building industry with over 40 years experience in building floats, Tim has overseen the construction of over 500 Rose Parade floats and countless number of floats in parades throughout the United States and Canada. Tim has assembled an extremely qualified and talented team in all areas of construction, design, engineering, animation, sculpturing and decoration. A hands-on president, Tim designs the structural engineering of Fiesta’s floats and oversees the development and implementation throughout the construction and sophisticated animation stages. He is a current board member of CalFest (California / Nevada Festivals & Events Association) and a Certified Festival & Events Executive (CFEE).

Jim Hynd AIFD – Vice President & Floral Director

A key to Fiesta’s great success for over 45 years, Jim coordinates the construction and art departments with his artistic interpretation of the float designs, determining the selection and use of floral materials. His creative work has appeared on more prize-winning floats than any other floral designer in the history of the Tournament of Roses Parade. He is greatly respected for his innovative contributions in float decoration and decoration materials. Jim is a charter member of the American Institute of Floral Design (AIFD) and the recipient of AIFD’s 1998 Award of Distinguished Service to the Floral Industry and the 2015 Award of Distinguished Service for his outstanding service to the institute. His design work is known throughout the world having won numerous world-class floral design competitions held in the United States, Europe and Asia. He is a frequent guest speaker and judge at major floral seminars, exhibits and competitions.

Beverly Stansbury – Project Manager

A second-generation float builder, Beverly has been involved in the float industry and the Tournament of Roses Parade for over 45 years. Beverly’s management positions have included that of art director, floral director, and decoration coordinator. Her many duties include acting as a liaison between FPF clients and the Tournament of Roses Association as well as working directly with flower brokers in securing and purchasing all the floral materials used by Fiesta. Beverly also manages the scheduling of float supervisors and decoration crews as well as organizes the riders, costuming and music for floats in addition to administrating special events and projects throughout the year.

Stanley A. Meyer – Designer

For over three decades Stanley has made a career out of “Coloring and Playing Pretend” working as a scenic designer, production designer and Illustrator. As the founder and principal designer at New York City-based, Stanley A. Meyer Design LLC, his designs have earned him numerous awards and nominations including an American Theatre Wing Design Award nomination, a New York Outer Critics Circle Award nomination, a National Broadway Theatre Award nomination, a Los Angeles Ovation Award Nomination, THEA Award, and IAPPA Brass Ring Award, and numerous others. His critically acclaimed work includes the smash-hit show Disney’s Beauty and the Beast, the world premiere of Elton John and Tim Rice’s Aida, Peter Pan’s Neverland at Universal Studios Japan, SeaWorld’s Blue Horizons in Orlando and more. In collaborating with Fiesta Parade Floats, Meyer’s float designs have been the recipient of numerous awards, including the Princesses’ Trophy, the Animation Trophy, the Grand Marshal’s Trophy, the Governor’s Trophy, the Director’s Trophy, the Tournament Special Trophy, the Crown City Innovation Trophy, the Past President’s Trophy, the Queen’s Trophy, the President’s Trophy, the Extraordinaire Trophy and the Tournament of Roses Sweepstakes Trophy for most beautiful float in 2015 and 2017.

Claudia Dial – Art Director

Claudia has been involved with the Rose Parade for over 30 years, including the past 24 as Fiesta’s art director. Her artistic experience and knowledge of flowers provides her the expertise in overseeing all artistic aspects during the float creation process. Claudia’s ability to plan and keep track of each and every facet of the design, artistic application and maintenance of the floats plays a major factor in Fiesta creating numerous prize-winning floats in exacting detail.

Float Supervisors

Each float is assigned one or two seasoned float supervisors and a veteran float-decorating crew. Float supervisors manage the final preparation of each float during Decorating Week and up until the final hours when the floats enter the parade route.

A One-Stop Shop For Participating In The Rose Parade

Services include all aspects of parade participation from conception to the big day on the parade route. Fiesta guides its clients each step of the way, coordinating logistics with the Tournament House, managing the staff and crew for float construction, decorating, and staging, arranging for media coverage, and even facilitating client parties and events.

  • Parade Registration
  • Concept consultation
  • Design
  • Construction
  • Volunteer Coordination
  • Decorating
  • Tournament House Logistics
  • Public Relations and Marketing
  • VIP Events
  • Post Parade Logistics
  • ‍Employee Decorating Coordination
  • ‍Parade Day Logistics
  • ‍Client Sponsorship Opportunities
  • ‍Scale Models
  • ‍Costuming and Music

In addition to parade floats, Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks.

Major exhibits include:

  • Spring Garden Show
  • Chinese New Year Exhibit
  • Crystal Court South Coast Plaza
  • American Institute of Floral Design National Symposium
  • Feature Exhibits and the Flower / Garden Pavilion at the Los Angeles County Fair
  • Bellagio and Mandalay Bay in Las Vegas
  • Innoventions
  • Disneyland’s popular attraction in Tomorrowland
  • Venus Fort Shopping Mall in Tokyo, Japan
  • AIDS Healthcare Foundation
  • Anchorage Convention & Visitors Bureau
  • American Honda Motor Company
  • Antelope Valley, California
  • Atlantic Richfield Company – Arco
  • AT&T Corporation
  • BP Amoco Corporation
  • Benevolent And Protective Order Of Elks
  • Beverly Hills
  • California Clock Company / Kit-Cat
  • California Milk Advisory Board
  • California State PTA
  • Centennial Committee Of Koream Immigration To The United States.
  • Chinese-American Roundtable
  • Chiropractic Centennial
  • City Of Azusa, California
  • City Of Carson, California
  • City Of Cerritos, California
  • City Of Cleveland, Ohio
  • City Of Duarte / City Of Hope Medical
  • City Of Los Angeles, California
  • City Of Mission Viejo, California
  • City Of Newport Beach, California
  • City Of Ontario, California
  • City Of Palmdale, California
  • City Of Riverside, California
  • City Of Santa Fe Springs, California
  • City Of Torrance, California
  • Countrywide Home Loans
  • Countrywide Home Mortgage
  • Cunard Line
  • Discover Card
  • Discover Financial Services
  • Dole Packaged Foods
  • Dole Food Company, Inc.
  • DIC Entertainment / Strawberry Shortcake
  • Dr. Pepper Company
  • Dr. Pepper / Seven-up Companies, Inc.
  • Dr. Pepper USA
  • Edison International
  • Employer Support Of The Guard & Reserve
  • FTD (Florist’s Transworld Delivery)
  • Fivecurrents LLC
  • Girl Scouts Of Greater Los Angeles
  • Give Kids The World Village
  • Glade / S.C. Johnson, Inc.
  • Great Riverside Chamber Foundation
  • IDS Financial Services
  • Jelly Belly Candy Company
  • K9s4COPs
  • Kaiser Permantente
  • Kiehl’s Since 1851
  • Knights Of Columbus
  • Las Vegas Centennial
  • Longaberger Company
  • Los Angeles Tourism & Convention Board
  • Los Angeles Sheriff’s Department
  • Lowes
  • Lucy Pet
  • Macy’s
  • Mexico
  • Michelin North America, Inc.
  • National Association Of Realtors
  • Natural Balance Pet Foods
  • New Mexico Department Of Tourism
  • Northwestern Mutual
  • Occupational Therapy Association
  • Oklahoma Centennial
  • Paramount Pictures
  • Phoenix Satellite TV
  • Plazzo Hotel – Las Vegas
  • Rain Bird Corporation
  • Rand McNally & Company
  • Rembrandt Toothpaste
  • Republic Of Indonesia – Department Of Tourism
  • Ronald Regan Presidential Foundation
  • Rotary International
  • Ruby’s Diner, Inc.
  • Scott’s Miracle-Gro
  • Seaworld Parks & Entertainment
  • Seventh Day Adventist Church
  • Smart & Final, Inc
  • Southern California Edison (SCE)
  • Southern California Recovery Project
  • Starbucks Coffee Company
  • Subway Restaurants
  • Target Stores
  • Thai Airways International
  • The Beverly Hills Pet Care Foundation
  • The Lucy Pet Foundation
  • The Outer Banks Of North Carolina
  • Tournament Of Roses Association
  • Underground Service Alert / Digalert
  • United States Postal Service
  • UNO / Mattel, Inc.
  • U.S. Bank
  • Wells Fargo Bank
  • Wingtip To Wingtip Association
  • 20th Century Insurance Company
  • 21st Century Insurance Company

Fiesta Parade Floats operates out of a 70,000 square foot facility. Located just outside Pasadena, the facility’s capacity allows for large scale construction, engineering, and decorating. The facility is also available for client events, parties, celebrations and family days. Its close proximity to the freeway and easy access makes it an ideal target for media looking to cover Rose Parade float preparation.

Physical Address

16016 Avenida Padilla, Suite B
Irwindale, CA 91702-3280

P.O. Box

P.O. Box 5417
Pasadena, CA 91117-0417

Fiesta Parade Floats maintains a proud tradition of partnering with the Girl Scouts of America (Southern California) to secure and schedule teams of dedicated float decorators each year.   As part of the partnership, Fiesta Parade Floats makes an annual donation to the Girl Scouts in support of fundraising needs.

Float decorating activities are open to all those who are interested (Scouts and non-Scouts).

Please visit for additional information on float decorating at Fiesta.

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