Colorful Rose Bowl 2020 poster with event images and text "The Power of Hope."

Rose Parade 2020

The 2020 theme, “The Power of Hope,” celebrates the influence of optimism and hope.The belief that what is wanted can be attained. From the struggles of those who came before us to dreams yet fulfilled, hope is more than simply the possibility of fulfillment. Hope is dignity and respect, joy and happiness, aspiration and achievement. Hope never, ever quits. Through hope, we can aspire to be our best and in turn inspire those around us to reach higher.With hope – anything, in fact, everything is possible.

AIDS Healthcare Foundation

Colorful drawing of hopeful village with vibrant houses

Colorful float with houses and sunflowers at Rose Parade

2020 Rose Parade winner badge for Isabella Coleman in red seal design

Chinese American Heritage Foundation

Illustration of military symbols with American flag

Rose Parade float with military theme

2020 Rose Parade Winner badge with Extraordinaire title on red starburst

Chipotle

Colorful farm illustration with tractor

Colorful float at Rose Parade with floral decorations and spectators

2020 Rose Parade Winner badge with Grand Marshal title on red seal

Dig Alert

Colorful illustration of animals working safely on construction with equipment and flowers.

Colorful parade float with animal mascots and construction theme viewed from above

Dole Packaged Foods

Colorful Dole parade float design with sun motif and vibrant flowers.

Colorful parade float with sun design and marchers during a sunny street procession.

2020 Rose Parade winner badge with title QUEEN on a red background

Donate Life

Vibrant float design with peacocks

Colorful floral parade float with 'Light in the Darkness' banner in Rose Parade.

2020 Rose Parade red winner seal from judges

Kaiser Permanente

Colorful fantasy illustration with whimsical buildings

Colorful Rose Parade float with performers in wizard costumes and lion mascot.

2020 Rose Parade Winner seal for Wrigley Legacy with red starburst background

Northwestern Mutual

Colorful Rose Parade float with flower-adorned animals and spectators

2020 Rose Parade winner badge for fantasy category on red seal

The City of Torrance

Colorful artistic illustration of Torrance's Garden of Hope and Dreams with flowers.

Colorful parade float with flowers and people from City of Torrance.

2020 Rose Parade winner badge with red background and princess title.

The General Society of Mayflower Descendants

Mayflower ship illustration with passengers

Well Fargo parade float shaped like a ship with people

2020 Rose Parade winner seal in red with "Americana" text.

The UPS Store

Colorful jungle scene with monkeys

Colorful parade float with flowers and animal figures in a sunny street procession

2020 Rose Parade winner badge with red background and white text

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