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Gayle Anderson reports major float testing has been going on at Phoenix Decorating Company, which has a huge responsibility of producing 17 of the 40 Rose Parade Floats we’ll see Jan. 1, 2024. The float construction techniques used by the company were produced by Isabella Coleman (1892-1982), the first female to design floats for the Tournament of Roses Parade. In fact, the owners of Phoenix Decorating Company worked for Coleman for many years.